The Miami Herald Vendor Support Program
What is a Vendor Support Program?
Simply put, it is a unique marketing program designed to generate exposure and increase your business base. Though a vendor program, your key vendors, in association with The Miami Herald, financially support the publication of a custom program (in print) devoted to the promotion of your business or event.
Who is eligible for a Vendor Support Program?
Any business entering into a promotional period is eligible.
Are Vendor Support Programs restricted to retailers?
No. While retailers with a large list of vendors supplying nationally branded goods are naturals for a Vendor Support Program, any organization with a current accounts payable list is eligible. Across the country, hospitals, schools, municipalities, colleges, new business and those celebrating anniversaries, re-openings expansions or remodeling have benefited from Vendor Support Programs.
Are Vendor Support Programs all the same?
No. A program is tailored to the needs of the advertiser and the vendors available. The Miami Herald will develop a complete program including product design and specifications, advertising sales, distribution and circulation of the final product.
Each Vendor Support Program is tailored to the needs of the client/advertiser and the vendors available. Depending on your needs, The Miami Herald will help you target a specific market area or saturate the market through in-paper advertising, direct mail and online exposure.
Who benefits from a Vendor Support Program?
Everyone. Retailers experience increased sales and profits. Other organizations enjoy the goodwill and positive public relations these programs create with our readers. And vendors are able to move more product, show their appreciation to their clients and cement vendor-client relationships. We will work with you to plan and execute a program that will give you the exposure you need to thrive.
Contacts: Please contact us for more information.
Robin Johnson (305) 376-2758
rfjohnson@miamiherald.com
AdInfo@MiamiHerald.com
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