How do you describe the Miami Herald Media Company’s audience? Big. Really big.
One and a half million. That’s the number of South Florida adults our print and online products have reached in the past 30 days. We’re talking 55% of our core market. No other local media organization even comes close.Core market includes Miami-Dade, South Broward and Monroe counties. This area represents 76.3% of the total DMA population.
Print products
The Miami Herald and El Nuevo Herald newspapers reach one million adults in the market on a given Sunday. To put it into perspective, that’s more adults than watch the World Series (900,000), Sabado Gigante (200,000) or Dancing with the Stars (180,000).
Online products
MiamiHerald.com and elNuevoHerald.com are the most visited local media websites in South Florida, with approximately half a million monthly visitors.
MHMC Net Combined Print & Online Audience Profile
| Median age | 47.8 |
| College graduate + | 30% |
| Professional / service occupation | 40% |
| Avg. household income | $78,895 |
| Married | 47% |
| Homeowner | 66% |
| White non-Hispanic | 26% |
| Black non-Hispanic / Other | 14% |
| Hispanics | 56% |
More audience and reach information
Source: Scarborough, Rel. 1, 2012
English Product Demographics
Click here view Miami Herald past week reader demographics
Click here view MiamiHerald.com and Miami.com monthly visitor demographics
Spanish Product Demographics
Click here view El Nuevo Herald past week reader demographics
Click here view elNuevoHerald.com monthly visitor demos demographics