How do you describe the Miami Herald Media Company’s audience? Big. Really big.
Miami Herald/El Nuevo Herald deliver a LARGER audience in print and online than any other Florida newspaper. One and half million South Florida adults that read our print publications in a past week and have accessed our online products in the past 30 days. We’re talking 50% of our core market. No other local media organization even comes close.
Core market includes Miami-Dade, South Broward and Monroe counties. This area represents 78% of the total DMA population.
Miami Herald and el Nuevo Herald newspapers reach over 900,000 adults in the market on a given Sunday. To put it into perspective, that’s more adults than watch the World Series (800,000), Sabado Gigante (250,000) or Dancing with the Stars (170,000).
MiamiHerald.com and elNuevoHerald.com are among the top two most visited local media websites in South Florida, with over half a million local monthly visitors.
MHMC Net Combined Print & Online Audience Profile
|College graduate +||28%|
|Professional / service occupation||53%|
|Avg. household income||$71,600|
|Black non-Hispanic / Other||15%|
Miami-Ft. Lauderdale DMA
Source: Scarborough Rel. 1 2013