How do you describe the Miami Herald Media Companyís audience? Big. Really big.One and a half million. Thatís the number of South Florida adults our print and online products have reached in the past 30 days. Weíre talking 55% of our core market. No other local media organization even comes close.
Core market includes Miami-Dade, South Broward and Monroe counties. This area represents 76.3% of the total DMA population.
Print productsMiami Herald and el Nuevo Herald newspapers reach one million adults in the market on a given Sunday. To put it into perspective, thatís more adults than watch the World Series (900,000), Sabado Gigante (200,000) or Dancing with the Stars (180,000).
Online productsMiamiHerald.com and elNuevoHerald.com are the most visited local media websites in South Florida, with approximately half a million monthly visitors.
MHMC Net Combined Print & Online Audience Profile
|College graduate +||30%|
|Professional / service occupation||40%|
|Avg. household income||$78,895|
|Black non-Hispanic / Other||14%|
More audience and reach information
Source: Scarborough, Rel. 1, 2012