Cars.com

Cars.com is the fastest-growing automotive marketplace for buyers, dealers and private-party sellers. Partnered with 175 leading newspapers, television stations and their websites, cars.com is the destination for those looking to buy or sell a new or used car. Cars.com places vehicle listings from nearly 10,000 dealers alongside nationwide classified advertising and private-party listings to offer the best selection of new and used cars online, as well as the content, tools and advice to support the shopping experience. Cars.com can help find the right car, or buyer, for you.

When you enlist cars.com as your marketing partner, you’ll spend less to connect with more quality buyers. That’s because our efforts draw more than 8 million unique, ready-to-buy visitors to cars.com every month. In fact, 61% of cars.com shoppers that contact a seller actually purchase a vehicle. And 79% buy within 90 days. With cars.com, you get massive exposure from our powerful network. A single ad buy puts all your used car inventory on both cars.com AND the websites of our exclusive online partnership network. This delivers 65% of all online used car shoppers, more than any other partnership network.

Premier Online Partnerships

Your inventory will be featured on these important car shopping sites:

• Kelley Blue Book’s kbb.com – Ranked the most-visited independent auto site
• MSN Autos – Generates more than $8 billion in auto sales per year
• MSNBC.com – The award-winning internet news site with more than 23 million unique visitors per month
• USATODAY.com – More than 9.8 million unique visitors per month
• CarTalk – Highest-rated National Public Radio program with 4.4 million listeners
• And many others

Features

OnlineAdPackage

The OnlineAdPackage (OAP) is a powerful advertising solution designed to promote the dealer's inventory and connect the dealer with quality buyers in their market.

The OAP:

• Drives traffic four ways: via e-mail leads, telephone leads, website transfers and walk-ins
• Delivers easy-to-use tools to help dealers merchandise their inventory with additional details and photos
• Supports new car inventory via the New Car Configurator, which allows shoppers to send new car vehicle requests directly to dealers
• Allows a cars.com dealer to seamlessly include their cars.com inventory listings and link back to their own website
• Automatically updates inventory five times per week

In addition to driving shoppers to their listings, the OAP helps dealers build awareness of their dealership and traffic to their website by including their name, logo and contact information with each advertised vehicle.

NewLeadsPlus

NewLeadsPlus delivers qualified new car shoppers from the leading search engines to their dealership in minutes by capturing car shoppers at the moment they are searching for vehicles online. Cars.com is the leader in automotive search marketing. We use our expertise and proprietary technology to drive shoppers from the top search engines to your dealers.

MultiPhotos

MultiPhotos allow dealers to better merchandise their inventory and attract more qualified buyers with up to 12 photos per vehicle listing. Because additional photos increase the consumer’s knowledge of the vehicle, dealers using MultiPhotos receive higher quality leads from interested buyers who have already toured the vehicle.

Dealer Websites

Dealers can work with cars.com to create their own custom website. Websites built by cars.com deliver cutting-edge design for existing customers, allowing them to promote their dealership and brand with the growing audience of shoppers looking for a vehicle online.

SalesCenter

SalesCenter is our online customer management tool, designed to help dealers stay on top of every prospect throughout the sales cycle: from the moment customers find the dealer online to the moment they sign on the dotted line. Dealership sales staff can use SalesCenter to manage prospects throughout the entire sales process and achieve higher close ratios.

PowerPositions

PowerPositions allows dealers to target shoppers and drive traffic to their website through sponsorship of our used and New Car Configurator searches. With this highly targeted advertising dealers can ensure every cars.com visitor searching for their sponsored make will see their advertising. Dealers can also increase the effectiveness of their PowerPositions through the use of zones and rich media. PowerPositions offer ideal way for dealers to target specific consumers in your territory while also increasing dealer branding.

Online: MiamiHerald.com and www.Cars.com

Contacts: Please contact us for more information.

Damon Salerno
(305) 376-4681

AdInfo@MiamiHerald.com

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