
The Miami Herald International Edition covers the
globe with comprehensive reporting of national and international news and sports, as well as business and financial news, stock and mutual fund listings, bank ratings, business leads and more.
The International Edition is the top brand-name English language newspaper printed in the region. Transmitted daily via Internet from Miami to our partner newspapers in the Caribbean and parts of Latin America, the International Edition delivers the freshest news every morning to subscribers and newsstands.
Primary Distribution:
The Bahamas
Punta Cana, Dominican Republic
Santo Domingo, Dominican Republic
Puerto Plata, Dominican Republic
Quito, Ecuador
Guayaquil, Ecuador
Panama City, Panama
Boquete, Panama
St. Maarten/St. Martin
St. Barts & Anguila
Cancun, Mexico
Tulum, Mexico
Playa Del Carmen, Mexico
Isla Mujeres, Mexico
Circulation:
Daily Circulation: 25,000
Sunday Circulation: 15,000
Readership:
Pass-along readership: 3.0 average
Readership: Daily 75,000, Sunday 45,000
Audience / Source: Herald Response Survey Fall 2005
There are several distinct market segments serviced by the International Edition. The two things they all have in common is that they speak English and are from A or B demographic groups.
- Highly educated foreign nationals read The International Edition for its coverage of political, financial, economic, and cultural issues.
- International travelers in the region (business or pleasure) that seek the latest global news and local events.
- Readership Response Survey: 71% are males, 29% are under 35 years of age, 60% use private banking, 72% are college graduates, 81% travel a minimum of twice annually, 81% own a computer, 89% own cell phones, 29% own real estate in U.S. and another 50% would like to purchase property in the U.S., and 29% also read The International Herald Tribune.
For advertisers
Highly educated foreign nationals read The International Edition for its coverage of political, financial, economic and cultural issues. International travelers in the region, visiting for business or pleasure, read The International Edition seeking the latest global news.
Features
Wednesday Real Estate/Luxury Homes
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Franchise Position:
Front Page strip
Page 2A, 2 col. X 21"
Page 3A, 6 col. X 1.5"
Section B, 6 col. X 1.5"
Size: Broadsheet
Frequency: Daily & Sunday
Online: www.miamiherald.com
Contacts:
Bob Oliva (305) 376-2040
Email us at :
AdInfo@MiamiHerald.com
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