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the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | the Florida Keys

The Miami Herald

Miami Herald Sunday/Daily Section Demographics

Main News

The Miami Herald’s Main News section is our most widely read section, featuring major U.S. and international news, including coverage of Latin America and the Caribbean. The People Page, anchored on page 8, features celebrity news and the hottest entertainment topics of the day. The editorial and opinion pages are also popular with readers looking for analysis and perspective on current issues and events.



The Miami Herald's LOCAL section covers news from our communities and the state of Florida, including education, the environment, consumer affairs, government and more. Also featured in Local are obituaries, a daily events calendar and the weather.



The Miami Herald's daily Sports section features exciting, comprehensive coverage of South Florida professional, college and high school teams, as well as the sports world at large. The Miami Herald's sports columnists are among the most widely read features of the newspaper. Tuesdays feature outdoor sports such as fishing and boating, popular recreational pursuits in South Florida.



The Miami Herald's Business section, published Tuesday through Friday, includes financial and corporate news, as well as comprehensive coverage of local, national and international business, finance and technology.


Business Monday

The Miami Herald’s weekly business tabloid focuses on South Florida industries, with features on small business, tourism, real estate, media, retail and more. A variety of weekly features and columns cover newsmakers, real estate transactions, international business, workplace issues, careers, marketing, finance, and business books. The Careerbuilder Classified Employment section is also part of this section.



Miami Herald readers look to the Money section every Saturday for all aspects of personal finance, including stock listings and expert advice on financial services, investment firms, bank rates, insurance, financial seminars and careers.


Tropical Life

Tropical Life is the Miami Herald’s features and entertainment section. In addition to color comics, puzzles, movie and TV listings, each weekday edition is devoted to a different topic:
Tuesday: Health & Fitness
Wednesday: Style
Thursday: Food and Dining
Friday: Weekend
Saturday: Family & Values
Sunday: Arts & Entertainment



Weekend is the Miami Herald’s weekly guide to fun in South Florida. Movies, events, dining, culture, entertainment and nightlife share the spotlight in this tabloid-size section inserted in Friday’s MIami Herald. Readers refer to Weekend throughout the week for movie reviews and features, concert previews, CD reviews, artist profiles, restaurant reviews, arts coverage and South Beach events.



The award-winning Sunday Travel section covers destinations, cruises, resorts and tourism for South Florida, one of the nation's top travel markets. Readers turn to Travel for information and advice on where to go, how to get there, what to do, how to save and more.

Click here to view our Travel editorial calendar



Neighbors is a must-read for South Floridians interested in news and advertising centered on their community. A locally zoned section that is delivered with the Miami Herald on Thursday and Sunday, Neighbors provides businesses with cost-effective ways to target specific areas of Miami-Dade County. It’s as close to your customers as you can get!

View: Miami-Dade Neighbors map


Sunday Comics

Doonesbury, Peanuts, Dilbert — all the favorites and more — entertain people of all ages in the Sunday Comics. The full-color Sunday Comics page is the ideal environment for family-oriented advertising.


Issues and Ideas

The Miami Herald’s Sunday Issues and Ideas section is popular among readers looking for analysis and interpretation of current social and political topics. The section features the editorial and opinion pages, in addition to the “Speak Up” reader exchange and letters to the editor. Issues & Ideas is also home to the award-wining syndicated columns of Leonard Pitts and Carl Hiaasen.


Miami Herald - Jobs

The Miami Herald Jobs readers are highly educated with significant buying power. These loyal readers make this section the perfect environment to advertise your brand and recruit employees.


Miami Herald - Sunday Home & Design / Real Estate

With a focus on home design, decorating, gardening and entertaining, the Sunday Home & Design / Real Estate section combines two topics that fit together perfectly.

This section attracts a highly motivated and targeted readership – those seeking new homes in Florida. Weekly gardening columns, home improvement, remodeling and decorating content make Home & Design / Real Estate the ideal environment for presenting your property, product or service.


Miami Herald - Classified Marketplace

Newspapers are the most widely cited source for making a decision on buying merchandise and finding where and when the merchandise is available for sale.

Miami Herald’s Classified Marketplace section offers a convenient, portable source for shopping, helping consumers decide where to shop and what to buy. The section features Automotive, Real Estate, Employment, Legal Notices, Collectibles, Pets, Antiques and a host of other categories.


Miami Herald - Saturday South Florida Home

Every Saturday, the South Florida Home section offers great advertorial and advertising content for those with an interest in real estate. Featuring stories about our local communities, it’s the perfect preview to our Sunday Real Estate listings section.

Whether you’re in the market to buy or sell a home, or just looking for information about a community, the South Florida Home Section is a must-read every Saturday.


Miami Herald - Saturday Automotive

Automotive advertising appears in Classified Marketplace daily except on Saturday. On Saturday, Automotive advertising publishes in the Miami Herald and el Nuevo Herald as a stand-alone section. This section features automotive display advertising, and features South Florida's most comprehensive classified listing of new and used vehicles.

The Saturday Automotive section features advertising of new and used automobiles, vans, pick-ups, SUVs, 4-wheel drive, collector cars and other transportation. It’s a must-read for South Florida automotive enthusiasts and shoppers alike, driving sales for auto dealers, products and service businesses.


the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | The Florida Keys

el Nuevo Herald

el Nuevo Herald Sunday/Daily Section Demographics

Main News

El Nuevo Herald's Main News section is the first place readers turn to for the latest news and information. The main section focuses on in-depth coverage of major news in South Florida, the U.S., the Caribbean, Latin America and the world. Its daily anchored features, such as De La Portada, Trasfondo, Primer Plano, Cuba and Perspectiva, enjoy a large and loyal following among South Florida’s growing Hispanic population.



Locales, the local news section, focuses on South Florida issues and politics, and publishes daily along with Moneda and America Latina. Moneda is el Nuevo Herald’s business section covering national, local and international financial news. Moneda also provides market data and international currency exchange rates. America Latina features the latest news from Latin America and the Caribbean.


Deportes & Classificados

South Florida Hispanics love sports, and el Nuevo Herald’s award-winning Deportes section caters to their passion. It features the most comprehensive coverage of sports from tennis to basketball to soccer. The section includes professional, college and high school sports with daily news, scores, stats, features, schedules and interviews. Deportes also includes Classificados (Classifieds) every day except Saturday.



Galería is el Nuevo Herald’s exciting and widely read lifestyle section. Editorial focus varies each day, from Health and Fitness to Arts and Style.
Wednesday: viva mas / sabores (Health and Food) tabloid
Friday: Viernes (Weekend) tabloid
Sunday: De Fiesta / Estilo (Events/Style) broadsheet
Sunday : artes Y letras (Arts/Literature) broadsheet
Sunday: Pasaporte (Travel) broadsheet



Viernes is the weekend entertainment magazine popular with young Hispanics, with features on music, nightclubs, movies, videos, celebrities and more. Viernes often sponsors events of interest to its active, dynamic Hispanic readers. This section offers advertisers further reach, broader coverage and higher circulation than any other Spanish-language entertainment publication in South Florida.


De Fiesta y Estilo

De Fiesta is South Florida’s premier Hispanic society publication, featuring weddings, celebrations, parties, fundraisers and other special events. Content targeted to affluent and socially-active Hispanics offers advertisers excellent exposure and awareness. Estilo, el Nuevo Herald’s fashion section, features the latest trends in fashion and design, from high-end designer styles to ready-to-wear and accessories.



A diverse and colorful travel section, Pasaporte features fascinating stories on destinations around the world, plus useful information on hotels, cruises, airfares and much more.



Hogar is el Nuevo Herald’s Spanish-language Sunday real estate section, showcasing residential communities and new condominium developments in South Florida. The section features stories about our local communities designed for real estate shoppers who want information to help with buying or selling decisions. Its Sunday distribution reaches thousands of prospective homebuyers.


Séptimo Día

News analysis and features presented in a long read format and supported with special art and graphic materials. It is catered toward the more sophisticated Sunday reader that is looking for an in-depth analysis that goes beyond the daily brief or a piece that can put a historical event put in perspective. The section alternates news analysis with biographic pieces about relevant figures (Celia Cruz, John F. Kennedy, Mario Vargas Llosa and Elena Poniatowska have been featured here).



Newspapers are the most widely cited source for making a decision on buying merchandise and finding where and when the merchandise is available for sale.

El Nuevo Herald ‘s Clasificados section offers a convenient Spanish-language source for shopping, helping consumers decide where to shop and what to buy. The section features Automotive, Real Estate, Employment, Legal Notices, Collectibles, Pets, Antiques, and a host of other categories.


the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | The Florida Keys

Caliente – It's Miami. And it's hot.

Caliente is a free, tabloid-style Spanish-language weekly that delivers bold, loud and fun content that reflects the vibrant Miami lifestyle. It features an editorial mix of entertainment news, celebrity gossip, gripping crime stories, horoscopes and advice, all complimented by eye-catching photography. Caliente targets non-subscribers of the Miami Herald and el Nuevo Herald in six predominantly Spanish-speaking ZIP codes. It is distributed weekly via home delivery and newsstands.


the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | The Florida Keys


INDULGE is the luxury magazine of South Florida’s finer things, prominent people and incomparable experiences. Focused on the affluent and sophisticated resident of Miami-Dade and Broward counties, Indulge gives you access to local trendsetting home fashions, the best of fine dining and entertainment, the must-have accessories and stories behind the people who make it happen.

Published bi-monthly, INDULGE is delivered to Miami Herald subscribers, in predominantly affluent areas throughout Miami-Dade and Broward counties, as well as high-end hotels, events, commercial partners and online.

Click here for INDULGE media kit..


the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | The Florida Keys

Special Sections

The Miami Herald and el Nuevo Herald produce and publish numerous special sections annually, offering advertisers an array of targeted, cost-effective marketing solutions. Section content is keyed to various category-specific topics including sports, education, lifestyles, holidays, event, community celebrations and more.

Several of the Miami Herald’s special sections are published in conjunction with South Florida events, and offer unique and valuable opportunities for local, national and international exposure.

Click here to view our special sections calendar..


the Miami Herald | el Nuevo Herald | Caliente | Indulge | Special Sections | The Florida Keys

The Florida Keys

The Florida Keys

The Miami Herald Media Company provides news and information for Monroe County and the Florida Keys in The Keynoter and The Reporter newspapers.

The Keynoter is published biweekly, every Wednesday and Saturday, and is distributed throughout the Keys.

The Reporter is published Fridays, and is distributed in the Upper Keys (Islamorada, Tavernier and Key Largo) and south Miami-Dade.

For more information contact Richard Tamborrino at 305-743-5551 ext 17 or

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